The Brainrot Spiral of 2025

​By: V. Srur

 
This year we have accumulated trends tending to call them “brainrot” which is often defined as a material of low or addictive quality, typically in online media. Internet users, particularly younger generations, are often aware of the absurdity of their obsessions by referring to their fixation as brainrot, they acknowledge the silliness of their intense engagement online with something as unimportant as a meme or viral trend. 
Another highly popular trend this year is Italian Brainrot, a genre of memes of AI-generated voices and videos 

• Over-the-top humour 
  

• Outrageously stereotypical Italian names 
  

• Chaotic editing styles 
  

Whether its AI characters shouting in exaggerated accents or memes pairing intense opera music with random Italian words to create characters, this is one of the many trend of 2025 that centralizes around randomness.  
One of the defining memes of this year is the infamous "67 joke”. The "67 joke" is a popular internet meme and slang term, somehow manages to be everywhere without making sense. It originated in 2025 and has become a widespread cultural phenomenon, particularly among Generation Alpha. The "67" meme has no fixed meaning, which is part of the joke. Its usage is primarily a social signal for young people to show they are "in" on the meme. The term comes from the drill rap song "Doot Doot (6 7)" by Philadelphia rapper Skrilla, which features the recurring lyric "six-seven". The trend has become so popular that it was pronounced Dictionary.com's 2025 Word of the Year. 

In many ways, AI-generated images became the symbol of how 2025 embraced chaos in trends. These surreal, glitchy videos that may look real with distorted faces they defined the year’s humour for younger generations. The absurdity of AI mistakes, the bizarre videos that made, and the nonstop flow of unhinged art captured exactly what internet culture had become: a space where the strangest ideas spread the fastest As 2025 comes to a close, AI-generated images stand as the perfect concluding chapter in a year ruled by chaotic trends which is proof that sometimes, the best part of the internet is when nothing makes sense at all.