By: S. Raia
Most people from both inside and outside Brazil relate Carnaval to music, partying, summer and beaches. But they sometimes don't realize the life and energy that fashion brings to samba music as well as the holiday itself.
Carnaval consists of many events that happen during a period of nearly two weeks, which include: "blocos" (parades that take place in the street), and "desfile das escolas de samba" (famous in Rio de Janeiro, where samba schools compete against each other). The "desfiles" are a way to entertain the audience, who come from all around the world to watch it, while others are just there to cheer for their school. On the other hand, the "blocos" are open for all, and allow people from different lifestyles to express themselves and their beliefs in their own way. This article will highlight local brands that have significantly influenced the Carnaval holiday this year.
There are various Brazilian brands that use Carnaval as an inspiration for their collections. With time, headpieces, earrings, bodysuits and bags became Carnaval trends that unite designers from different parts of the country, promoting and selling the best of Carnaval fashion.
Graciella Starling is a successful designer well known for her party gowns and debutante dresses. Nevertheless, during this time of the year she is famous for her luxurious headpieces. Her collection has been worn in multiple "Baile da Vogue"’s as well as other important fashion events, which have given her positive recognition from fashion enthusiasts.
There are some brands that choose to represent Carnaval throughout the whole year, such as "Paeteh". Their aim is to make you shine and stand out, and hence, they include lots of glitter and unique details in their collections.
This year, the online store "Agora Que Sou Rica" made their belt packs available again, along with their famous and registered mark: a silver, holographic body suit. The brand has had impressive sale results this year, and hence announced to their clients that next year, boutique fashion is coming out with bang.
Brazil is a country complete with diversity, colour and courage, fashion-wise. All of these attributes make us, Brazilians, be who we truly are; it is astonishing to see the influence that fashion has in that. Having said that, it is crucial to mention that Carnaval is the foundation and heart of our country, amongst many other constructive aspects it carries. Carnaval is not only a big, cultural party, it is also an opportunity to meet new people, cultures, and to show the world what our country is made of.