By: A. Hemnani
I'm not just going to write another article on how to be greener and to tell you that the world is slowly dying. I am not going to tell you how much plastic is currently in the ocean. I am not going to tell you that we need to consume less or recycle more. We know all of this! Don’t we?
So why aren’t we acting? What are we waiting for? If it’s a warning call or a path to follow, then here it is…..
Coldplay is currently on their Music of the Sphere's world tour. They performed in São Paulo from March 10th until the 18th, overflowing the stadium with fans. Even before the shows began, the atmosphere was set for an unforgettable night. As Chris Martin said himself: the connection between that many people was incredible. Coldplay made history with their surreal shows here in Brazil.
Even with all its fame and success, Coldplay did not tour their previous album Everyday Life (2019). They did this to be able to go on an eco-friendly tour! They spent two whole years creating a plan that would “lower emissions by 50% compared to their A Head Full of Dreams Tour (2016-17).”
This initiative is what all of us need to have! This is what the future is about! We need more people who can solve these problems. Some of Coldplay’s interesting initiatives to face this issue were the pyrotechnic and confetti visuals that were adapted to reduce the shows’ carbon footprint by reducing the use of explosive charge and harmful chemicals. Coldplay also used bands made from plant-based materials and insisted on them being reused and recycled. At the end of the concerts, they would encourage everyone to leave behind their bands by creating a competition regarding the number of bands recycled. They made Brazilians compete against the Argentines, knowing this would incentivize us even more.
Coldplay also partnered with One Tree Planted, Client Earth, and many other organizations. Additionally, the band pledged to plant a tree for every ticket sold through a reforestation agreement. As sales began, they broke various records in Latin America and Europe, moving over a million tickets in both continents.
This mindset is what everyone needs. We need to want to save our Paradise. THIS IS THE FUTURE!