"Generation Z" takes over the Make Up industry

By C. Doria

Adopting daily Generation Z's make up, Netflix brand-new TV show, Euphoria, shows multiple makeup looks where a variety of colors, traces and sparkles are presented. Generation z, also known as gen z, is champion in fashion diversity. Make up art is used as a tool for people to express their personality through fashion, as there is a great amount of pressure on artists to fit in society’s norms or ideals. 
Most “Gen Z” girls are delighted with the show’s fashion engagement. Each character has an unique style of makeup but they all match up the essence of this generation. Donniela David, Euphoria's cast makeup artist, uses makeup as a window to the moods and feelings of the characters. “Makeup is emotionally evocative,” she mentioned in an interview to ‘into the gloss'. 
Traces 

• One of the key trends of this new makeup generation is the fun patterns and shapes together with exotic colors that brings out the persons mood by playing with colors and lines 
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Sparkles 
By no means glitter eye shadow isn't the optimum trend now. From Oscar de la Renta all the way to Prada, the sparkling lids are ruling the fashion world. 
 

• Depending on the sparkle's intensity and color, this look can express happiness together with playfulness or outstand anxiety issues faced in our present generation. 
  
  
  

Multi-colored  
One of generation Z's main objectives is using fashion and beauty to share people’s identity. The multi-coloured eyeshadow trend transmits a mixture of moods and feelings, together with a variety of neon tones that bring out the teen's personality. 

• The main idea of this technique is mixing complementary colors such as the combination of red and blue or pink and green to bring out the vibrance of the colours 
  

• This technique was seen together with a series of different patterns that also emphasizes the mood or feelings the person wants to transmit throughout the look. 
  
  
  

"Glossy" 
The glossy eyeshadow look has become a trend since the well-regarded makeup artist Pat McGrath came up with this technique in the Valentino fashion show in 2018. This technique became internationally famous in several other fashion shows and magazines editorial 
 
   

• The technique is nothing less than clear lip gloss mixed with any pigment of your choice 
  
• This eyeshadow technique ca be flexible as you can create bold but also fresh looks depending on the pigment used together 
  

 
Overall all Generation Z's makeup trends are inspired by pop and modern cultures focus on emphasizing the person's moods, feelings and struggles. I hope this article inspires your next 'Gen Z' makeup look! 
XX, Carolina.