SÃO PAULO FASHION WEEK N44 ' 17

By: Z. El Jamal 

This year's SPFW N44 was very much surprising! Trends that had been long gone are now up and coming, and they're all portrayed in these amazing catwalk bangers!


Brands that stood out were: 


Juliana Jabour: This designer certainly made the impression! With her 90's vibe dominating the catwalk, Jabour was able to bring it back without the tacky feel to it. Cropped hoodies and star-filled pants were staggering, and certainly a must-have post show.




Amir Slama: Another Brazilian designer that completely and utterly drew  attention was Amir Slama. He was able to capture vintage swim-wear into everybody's wish list! After analysing his collection, I can certainly affirm that it is a 10 out of 10... Its uniqueness, but at the same time enfacement of modern, relatable details made his clothes look astonishing throughout the catwalk. 




Ronaldo Fraga: After my eyes met with Fraga's SPFW show, I had to remember to catch a breath.. Being inspired by burlesque times, Fraga made sure to include model’s from different ages, gender, and physical appearances; All of his models were as cool as it gets as they cat walked in front of the Oca in the Ibirapuera park and persistently kept the upbeat vibe of the brand. He made sure to make everybody (including journalists, digital influencers, bloggers, and VIP guests) sit in beach chairs (as he called his collection and catwalk "the beach") during Brazil's 2pm raging sun just to make sure the audience understood there was a bigger purpose behind the whole fashion show. By including tattooed, deficient, overweight and transexual models, he majorly crushed the stereotypical barrier for fashion and so called "beauty", as many see both as something no one can edit or reform.


These 3 designers were, for me, the highlights of SPFW N44, as all of them had interesting, yet casually chic collections. They certainly talked the talk and walked the walk!
Crushing barriers, revamping the tacky and majorly restoring the vintage are some points that make fashion what it is! Fashion isn't about having the most expensive or copying detail through detail of a fashion week outfit; fashion is about getting the expensive (or cheap) and the jaw-dropping details and transforming them into a big, mind-blowing (yet wholly remarkable) MESS!