By: O. Oldfield and V. Tamayo Address: Av. Paulista, 735 - Bela Vista, São Paulo - SP, 01311-100 Phone: (11) 3289-4088 Veganism has gained immense support in recent years as people have become more conscientious about the environment. As such, the market for vegan products has grown to keep up with this increase. In Sao Paulo, festivals selling a variety of vegan products ranging from soap and perfumes to ice cream and churros are held periodically throughout the city. The vegan festival we attended was on Av. Paulista, a main hub for events. The environment on the street was thriving and, due to the fact that it was held on a Sunday, the road was shut down allowing pedestrians to roam freely and safely, exploring the wide array of activities on offer. Despite the positive atmosphere the venue itself, Homs club was cramped and, regrettably, not air-conditioned. The lighting was dim and the organisation of the stalls left much to be desired. Also, the people in attendance had obviously never heard of personal hygiene as the odor was, without a doubt, not the most pleasant scent. In spite of all of this, the experience was not a negative one. It was interesting to see how many people were interested in this type of event and the products themselves, while not overly cheap, were delicious and of high-quality. We tried vegan ice cream which was tasty and refreshing, although not as good as the real thing. Overall, the vegan festival was fun and we recommend you attend one if veganism interests you in any way.
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